Case Study: Making Complex Events Effortless
For over 21 years, I’ve partnered with Mars Wrigley Australia, delivering strategic support across internal communications, trade engagement, and business events. As one of the world’s leading FMCG organisations, Mars is a family-owned business I genuinely value working with.
Throughout this long-standing relationship, I’ve collaborated across multiple divisions—including Mars Petcare and Mars Food—providing end-to-end creative and production services.
Working at this scale requires more than creative and technical expertise—it demands the ability to simplify complexity for internal stakeholders, particularly event organisers balancing these responsibilities alongside their core roles.
My focus has been to make that process seamless.
By supporting event delivery from concept through to execution, I provide a structured, reliable approach that reduces pressure on organisers. This includes managing venues, AV teams, suppliers, run sheets, and creative direction, while also shaping presentation strategy and coaching presenters to ensure clarity and alignment with business objectives.
Across a diverse range of projects—from multi-day conferences and gala dinners to trade promotions, product launches, and milestone events—the consistent priority has been delivering high-quality outcomes while enabling organisers to remain confident, focused, and fully present throughout the experience.
Challenge
Event organisers within a large, fast-paced organisation are often required to deliver complex, high-stakes events alongside their primary roles—creating pressure, risk, and competing priorities.
Approach
Provide end-to-end ownership of event strategy, creative, and delivery—simplifying decision-making, managing stakeholders and suppliers, and ensuring every detail is proactively handled.
Outcome
Seamless, high-impact events that run to plan, align with business objectives, and allow organisers to stay confident, in control, and fully present on the day.
Scope of services and project delivery includes:
• Event production: multi-day conferences, gala dinners, and awards programs
• Conference planning and delivery
• Venue sourcing and management
• Presentation strategy and storytelling
• Creative direction
• Brand activations
• Trade promotions and product launches
• Milestone and anniversary events
• Video production
• Master of Ceremonies
• Presentation coaching
• Event facilitation
The Client Perspective
MAGIC ON STAGE AND BEHIND THE SCENES
Gilly [Andrew] is the first person I think of when an event is on the horizon - he is quite simply the must-have for anyone looking to deliver a top-tier experience.
What sets Gilly apart is how seamlessly he integrates with the team. In the high-pressure lead-up to an event, his presence is an immediate relief - you can trust him to deliver to the highest standard while effortlessly bringing out the best in everyone around him.
He has the unique ability to trouble shoot and calm nerves, building the confidence of those stepping into the spotlight.
Beyond his infectious energy and positivity, Gilly is a master of audience engagement. He knows exactly how to manage the mood of a room and often shares tricks of the trade with presenters that significantly boost their communication impact.
He lightens the load with genuine humour and a cheeky grin, making the whole process enjoyable.
If you want a natural, well connected professional who makes magic happen on stage and behind the scenes, Gilly is your person!
Nic Fry, Mars Wrigley Australia
